When insurance firms launched social media initiatives, the results were rewarding.
MILWAUKEE, April 12, 2012 /PRNewswire/ -- Northwestern Mutual offers a personal perspective on the value of planning in its online, interactive Annual Report, which outlines the enduring financial strength and stability of the 155-year-old mutual company. Real-life client success stories – delivered in short videos – accompany the report.
"In a time marked by a sluggish worldwide economy, flat equity returns and falling interest rates, Northwestern Mutual declared the second-highest policyowner dividend in our 155-year history. We are a mutual company, and this dividend payout is a striking demonstration of our commitment to manage the company for the benefit of our policyowners," writes John E. Schlifske, chairman and chief executive officer of Northwestern Mutual, in his opening letter.
A series of four short videos help viewers get to know the company better through the eyes of its clients:
Since 1907, the Policyowners' Examining Committee (POEC) – a group of three to five policyowners – is given unrestricted access to the company to independently evaluate operations, management and strategic plans. In the 2011 report, the committee was, "impressed by the company's active risk management culture and vigilance in identifying and managing risks that could affect the company's strength and stability."
About Northwestern Mutual
The Northwestern Mutual Life Insurance Company – Milwaukee, WI (Northwestern Mutual) – among the "World's Most Admired" life insurance companies in 2012 according to FORTUNE® magazine – has helped clients achieve financial security for more than 155 years. As a mutual company with $1.2 trillion of life insurance protection in force, Northwestern Mutual has no shareholders. The company focuses solely and directly on its clients and seeks to deliver consistent and dependable value to them over time. Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments.
SOURCE Northwestern Mutual