When insurance firms launched social media initiatives, the results were rewarding.
Bloomington, MN, January 16, 2012 - It’s difficult to think of a time when managers couldn’t view basic statistics and information about their businesses through databases or spreadsheets. The truth of the matter is that it’s only been in the last 30 years that technology enabled us to capture, retain and view some of the key facts that we use to navigate to a better understanding of our businesses, customers and operational performance. Another truth is that only a small part of the information we have about our businesses is accessible to view. Like an iceberg, what we are looking at is only a fraction of the useful information that is there.
So much more is hidden from sight.
No matter what your industry and no matter what your position, corporate leader, entrepreneur or product manager, you’ve likely spent hours staring at data and wondering if there’s something critical you’re missing. It’s the “something” that will tell you more about your business that would make it more efficient, profitable or dynamic. It’s the something that, well, would make you just a bit smarter and ahead of your competition.
Your employees and associates seem to have collective ideas about these things drawn from their first hand observation of the business, its paper transactions and its customers’ messages to them. You are pretty sure their observations come from information that makes its way into your customer files – whether these be in paper, in images, in electronically stored copies of documents, emails or in voice messages. Somehow, all this valuable information is hidden behind a wall and not structured into tidy little bits that fit neatly into a database. And “tribal wisdom” is not a source that would be accepted by your bosses or yourself.
So, how can you get a better handle, with real evidence, of the things that you’re being told? How can you break through that wall?
Your first impulse is to pull a random sample of records and take a survey of the contents. This is a conventional approach that might give you some clues. However, charting the contents gets old quickly and is terribly inefficient. Most importantly, it leaves no real lasting body of knowledge for future comparison without a grueling process that goes back to tick-marks on a yellow pad.
Wouldn’t it be great if some advanced technological creature would come into the office and read all these files and digest all of them into a real structured format that was useable, valuable, accessible and easily updated for evaluation whenever you need it?
The solution isn’t some tin-shielded character from a cheesy sci-fi film but a pretty low-key, unassuming but very powerful technology and process.
Called ctFLY (meaning Conversion Technology For Leveraging Yields), it is a combination of modern technologies and a process that reads every word, in each sentence, for all documents in a dataset. It stores the multiple meanings associated with every word. At the same time, it aligns the words into categories based on their meaning, including synonyms, that you can control. And, it saves it in a database which is as structured as the other data that you already store on other pieces of your business. In fact, it can be incorporated right into your current database. It is then actionable and able to be added to your arsenal of useful information and lets you finally break through that wall and into a much more brilliant picture of your business performance!
For more information, please visit www.ctflycompany.com or contact:
Rock Schindler, CEO
Tina Mercer, President
ctFLY Company, LLC
1101 East 78th Street, Suite 305
Bloomington, MN, 55420