|Copyright:||(c) 2011 Greater Lansing Business Monthly|
Business intelligence (noun: biz-ness in-tel-li-gence): mainly refers to computer-based techniques used in identifying, extracting and analyzing business data, such as sales by products and/or departments, or by associated costs and incomes. (as defined by Wikipedia)
One could ask a hundred people about the meaning of business intelligence (BI) - and get a hundred different answers that range from sarcastic to serious. But the truth of the matter is, BI is the answer for many businesses looking to positively impact day-to-day operations, customer focus and the all important bottom line.
The history of ICS goes back to when Beurrman Marshall started as a marketing services firm based in
"We provide customized solutions that eliminate the need to fully learn an entirely new software package that may cost upwards of
Where BI fits into today's business structure is just that - eliminating the unnecessary hassle and cost while providing a service and product that is consistent in delivery and support, whether it be developing market analysis, demographic information, lead generation, e-marketing solutions, event registration, or detailed customer satisfaction information.
"Whatever the client needs, we are there to provide external and internal support," Carr emphasizes. "You simply cannot put data and IT needs into a box. Every company is different and needs different information and approaches. With BI, a team of professional IT people, who are also sensitive to the needs of marketing professionals, is there to service that need. Marketing is very specialized, even having its own language. Everyday the needs of our clients change based on what their competitors are doing. An agile and adaptable company needs BI solutions to work that in at a moment's notice and to provide an effective means of communication, data collection and information that is up to date."
Within its 20 years of growth, ICS has financially proven its viability and the need for its services, with a steady gain of growth from under
Strategic Products and Services
Strategic Products and Services (SPS) is a global systems integrator that designs and implements technology solutions to help customers become more efficient and competitive in their markets. With more than 20 years of profitable growth and experience and a presence in 24 states, SPS has built its team several levels deep to support business communications and networking needs.