The online reality series on investing is back for more, just when
investors need it the most
OMAHA, Neb.--(BUSINESS WIRE)--
TD Ameritrade Holding Corporation (“TD Ameritrade”) (NASDAQ: AMTD)
announces the launch of the second season of “The
Invested Life,” an online reality series featuring real
people facing some of today's most common financial challenges –
including debt management, college savings, retirement planning, taxes,
real estate and smart investing.
"The Invested Life" airs for three seasons over a nine-month period. The
series and site experience were developed by MSN and Ogilvy
Entertainment. Episodes of the second season of “The Invested Life,”including
financial planning tools, advice from independent financial experts and
blog postings from cast members, can be found at http://TheInvestedLife.msn.com.
The online series, which is sponsored by TD Ameritrade, pairs everyday
investors with independent financial experts who help them take control
of their finances. The program is supported with online videos, news
stories, financial tools and resources, cast blogs and community forums
that encourage viewers to engage with cast members, learn from their
experiences and ultimately take action for themselves. Cast members
include real people from a variety of locations across America, each
facing a different financial situation.
Cast members to be featured in the latest season of “The Invested Life”
And research shows that the timing has never been better for these
individuals to seek financial guidance. A new survey
released by TD Ameritrade found that 71 percent of investors agree that
the economic events of the past two years have compelled them to learn
more about managing their money.
“Investors are re-evaluating their approaches when it comes to money and
investing, which makes a program such as “The Invested Life” all the
more relevant to the changing needs and attitudes of today’s investors,”
said Stuart Rubinstein, managing director of client engagement, TD
Ameritrade, Inc. “They’ve learned from their mistakes and other life
experiences and are now taking action to better help them prepare for
Survey MethodologyThese results are based on a survey
conducted by Maritz, Inc. on behalf of TD Ameritrade Holding
Corporation. Nine hundred sixty-three (963) adults between 21 and 80
years of age participated in a telephone survey from November 16 through
December 7, 2010. The margin of error in this survey is ±3.2%. This
means that in 19 cases out of 20, survey results based on 963
respondents will differ by no more than 3.2 percentage points in either
direction from what would have been obtained by seeking the opinions of
all adults living in the United States ages 21 through 80. Maritz, Inc.
and TD Ameritrade Holding Corporation are separate, unaffiliated
companies and are not responsible for one another’s products and
About MaritzSt. Louis-based Maritz is a sales and marketing
services company, which helps companies achieve their full potential
through understanding, enabling and motivating employees, channel
partners and customers. Maritz provides market and customer research,
communications, learning solutions, incentive initiatives, rewards and
recognition, effective meeting, event and incentive travel management
services, and customer loyalty programs. For more information, visit www.maritz.com
or call 1-877-4MARITZ.
About TD Ameritrade Holding CorporationTD Ameritrade
Holding Corporation (NASDAQ: AMTD), through its brokerage1
and education2 subsidiaries, combines innovative trading
technology, easy-to-use and understand trading
tools, investment services, investor education and superior client
service to create a market-leading financial services experience. Home
to Kiplinger's #1 online broker3, the award-winning
thinkorswim trading technology4, and the respected Investools
investor education program, TD Ameritrade provides millions of retail
investors, traders and independent registered investment advisors with
the tools, service and support they need to help build confidence in
today's rapidly changing market environment. For more information and
resources for journalists, please visit the TD Ameritrade newsroom at www.amtd.com.
1 TD Ameritrade, Inc., member FINRA (www.FINRA.org)/SIPC(www.SIPC.org)/NFA(www.nfa.futures.org),
and TD Ameritrade Clearing, Inc., member FINRA/SIPC.
2 Investools is an education subsidiary of TD Ameritrade
Holding Corporation. Investools does not provide financial advice and is
not in the business of transacting trades. Investools, Inc. and TD
Ameritrade, Inc. are separate but affiliated companies that are not
responsible for each other's services or policies.
3TD Ameritrade was ranked #1 and received an overall score of
5 stars (tied for first place with one other broker), in the Kiplinger’s
Online Broker Ratings, Kiplinger’s Personal Finance, 02/2011.
Fourteen brokers were rated in the categories: Costs, Web site
usability, Investment choices, Customer service, and Research and tools.
4 thinkorswim, prior to joining TD Ameritrade, earned 4.9
stars, the top score, in the category “Trading Technology”, and was
rated #1 overall online broker in Barron’s ranking of online
brokers, 3/15/2010. thinkorswim was evaluated versus others in eight
total categories, including trade experience, trading technology,
usability, range of offerings, research amenities, portfolio analysis
and reporting, customer service and education and costs. thinkorswim
topped the list in 2006, 2007, 2009, and 2010 with the highest
weighted-average score. Barron’s is a registered trademark of Dow
Jones & Company © 2006–2010.
TD Ameritrade Holding CorporationChristina Goethe,
201-369-8541Manager, Communications & Public Affairs[email protected]
Source: TD Ameritrade Holding Corporation