15miles Helps Guide Farmers Insurance’ Social-Marketing Strategy With Zynga
Zynga, an internationally recognized interactive-gaming company, produces the FarmVille game exclusively for Facebook, an online-social-networking company. Through a unique partnership between Zynga and Farmers, the 64 million FarmVille players will have an opportunity to click on and acquire a virtual version of the Farmers Insurance Airship named Eureka. By placing the Airship on their interactive-gaming farms, users receive 10-day protection to keep their virtual crops from withering. The campaign, which is scheduled to run for 10 days, began on
15miles and Farmers have partnered on various interactive-marketing projects in the past, including strategic development of social-media initiatives, corporate implementation and personalized Facebook pages for local agents. As part of the overall social-media strategy, 15miles and Farmers viewed Zynga’s widely used network and its well-known FarmVille brand as key leverage points.
“Not only does this innovative use of branding mark the first time an insurance provider will enter Zynga’s online-gaming space, but we are excited to be part of an effort to connect the Farmers brand with a new segment of highly engaged consumers, young and old,” said 15miles President
“This is an exciting way for us to offer virtual protection which mirrors the real world protection we provide to millions of people everyday with our home, automobile, business and life insurance products,” said
15miles is the interactive-services division of TMP Directional Marketing, which is the largest local-search-marketing agency. Its online- and mobile-search solutions, which range from Internet Yellow Pages and local-listings management to social-media marketing and search-engine optimization, position national brands at the forefront of targeted consumers’ search results for increased lead generation and sales. For more information about 15miles’ interactive-marketing services, please visit 15miles.com.
Farmers is a trade name and may refer to
Read the full story at http://www.prweb.com/releases/2010/10/prweb4670724.htm.