IMRE Named Agency of Record for NAVA
--Agency to Launch Integrated Campaign Positioning NAVA as the Expert
for Insured Retirement Solutions--
BALTIMORE, March 23 /PRNewswire/ -- IMRE, a full-service marketing agency, today announced it has added NAVA, the Association for Insured Retirement Solutions(R), to its expanding roster of clients in its Financial Services business practice. IMRE will provide an integrated mix of creative strategy, public relations, media planning, and digital services to increase awareness for NAVA, a leading association for information and tools related to insured retirement solutions, such as annuities.
"We were drawn to IMRE because of their in-depth expertise in the financial services space and their creative, results-orientated ideas," said Cathy Weatherford, President and CEO, NAVA. "The agency is a natural fit to help us become a more trusted resource for insured retirement solutions among investors and financial advisors."
Working with NAVA, IMRE will implement a comprehensive communications campaign in 2009 that will include a complete rebranding, a new investor web site, and an aggressive media relations strategy. In addition, IMRE will implement a print and online advertising campaign as well as use digital communications tools to further educate investors and advisors about insured retirement planning solutions, such as annuities.
"We are eager to be able to apply our deep financial services knowledge and expertise to NAVA's exciting and ambitious business objectives in 2009," said Paul Eagle, Vice President, Financial Services, IMRE. "We look forward to continuing to position NAVA as the expert in insured retirement solutions."
About IMRE
IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the financial services industry. IMRE specializes in online lead generation and brand loyalty for clients that include Travelers, MetLife, Association for Financial Professionals, and AmWINS among others. Services include digital, advertising, marketing and public relations. For more information visit www.imrefs.com.
Media Contact: Cara Weigand, IMRE 410.821.8220
SOURCE IMRE
CONTACT: Cara Weigand of IMRE, +1-410-821-8220
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