Strength in the first half of the year was sustained in the closing quarters of 2012 driving the MIB Life Index up +1.4 percent YTD as compared to last year, all ages combined.
In a release on January 25, the Organization noted that after bottoming out in 2008, this year's annual gain in U.S. individual life insurance application activity represents the culmination of a slow, but steady recovery. Year-to-date growth was shared by all age groups, but waning end-of-year activity, particularly in December, could be cause for concern heading into 2013.
"We are very encouraged by the overall positive growth, however we remain cautiously optimistic as growth early in 2012 predominated this year's results," said Lee Oliphant, MIB Group's Chief Executive Officer. Flat December activity for the composite Index, up only +0.3 percent year-over-year, was further evidenced by sluggish activity in ages 60+ (a key Index driver) up only +1.5 percent in what is normally a high-performing, double-digit month. Superstorm Sandy wreaked havoc with many insurers' operations and agent activity in the Mid-Atlantic and Northeastern U.S. late October, which may account for the tame fourth quarter.
Life insurance application activity grew across all three age groups in 2012 with ages 0-44, up +1.0 percent; ages 45-59, up +0.5 percent; and ages 60+, up +4.8 percent YTD as compared with last year. December's activity was mixed and diminished overall with ages 0-44 up +0.5 percent; ages 45-59 off -0.6 percent; and ages 60+,up +1.5 percent, year-over-year. A retrospective six-quarter analysis (Q4, Q3, 2011) shows application activity climbing in Q3 2011 to a peak at the end of Q1 2012 and then waning over the remaining quarters. The most notable trend shifts for 2012: modest growth in ages 0-44 (positive 7 of 12 month) after literally years of decline; nascent strength in ages 45-59 (positive 5 of 12 months); and slowing momentum ages 60+ (evidenced by 2-3 percent YTD declines in growth from 2009 to 2012). Modest Q4 performance in 2012 for ages 60+ may be related to uncertainty in the estate tax exemption which was settled in the closing days of December.
"This is the first time we've seen positive numbers in the ages 44 and below market, but it's far too early to understand if these trends will endure. This 1 percent gain on the year may signal ground gained on the industry's marketing challenges, but again we remain cautious," says Oliphant.
MIB is a life and health insurance organization focusing on risk information and analytical services.
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