Race at Chicagoland Speedway kicks-off chase for NASCAR’s Sprint Cup
Start your engines! The chase for NASCAR’s
2012 Sprint Cup Series Championship begins on Sept., 16, at the Chicagoland
Speedway in Jolliet, Ill. For the second year in a row, GEICO
will serve as the event sponsor of the GEICO 400.
“The GEICO 400 is an exciting partnership that gives us ample
opportunity to build brand awareness within the vast NASCAR
community,” says Bob Piwowarczyk, GEICO senior marketing manager. “The
Chicago area is a great place to raise our exposure with drivers we’d
like to insure.”
The GEICO 400 is the kickoff for the 2012 NASCAR Sprint Cup Series
Championship. It’s the first of 10 playoff-styled races that will decide
who is the world’s best stock car driver. The race also marks year two
of GEICO’s sponsorship with the International Speedway Corporation
(IRC), owners of the Chicagoland Speedway.
“NASCAR fans are some of the most passionate sports fans on the planet,”
says Piwowarczyk. “No matter the weather, they travel for miles and
miles in cars, trucks, RVs and campers to see their favorite drivers. We
are proud of the relationship we have built. And GEICO wants to be their
favorite insurance company.”
ESPN will broadcast the live event on Sunday, Sept., 16, at 2 p.m., ET.
Practice runs will air on Friday, Sept., 14, on ESPN2 at 2 p.m., ET and
on Speed TV at 6 p.m., ET. The GEICO/Germain Racing Team features NASCAR
driver Casey Mears. Mears will be driving the #13 GEICO Ford Fusion.
GEICO (Government Employees Insurance Company) is a member of the
Berkshire Hathaway family of companies and is the third-largest private
insurer in the United States. GEICO handles auto
insurance coverage for over 11 million private passenger auto
policies and insures more than 18 million vehicles (auto & cycle).
In addition to auto insurance, GEICO offers customers insurance products
for their motorcycles, all-terrain vehicles (ATVs), travel trailers and
motorhomes (RVs). Coverage for boats, collector cars, life, homes and
apartments is written by non-affiliated insurance companies and is
secured through the GEICO Insurance Agency, Inc. Commercial auto
insurance and personal umbrella protection are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated
A++ for financial strength by A.M. Best Company and ranks at the top of
several national customer satisfaction surveys. For more information, go