MIB Group, Inc., a life and health insurance industry resource for underwriting information and analytical services, announced its support of Life Insurance Awareness Month this September, a campaign sponsored by the Life and Health Insurance Foundation for Education (LIFE).
"We are honored to show our support of Life Insurance Awareness Month," said Lee B. Oliphant, MIB's President and CEO. "This initiative is an important reminder for all Americans to review their personal life insurance needs to make sure their loved ones are adequately protected. The Life and Health Insurance Foundation plays a critical role in educating the public about the essential role of life and health insurance."
MIB said its support will be visible on its website linking the 2012 campaign logo to lifehappens.org, LIFE's public information website as well as highlighting it to the more than 6,000 subscribers of the MIB Life Index in September, the industry's 'go- to-metric' for trending life insurance application activity. MIB will additionally run educational programs for their Associates during the month to remind them of the importance of revisiting their life insurance needs.
"We very much appreciate MIB's participation in the Life Insurance Awareness Month campaign," said Marvin H. Feldman, LIFE's President/CEO. "For more than a century, MIB's fraud detection services have played a vital role in this industry, ensuring that their member insurance companies can offer and consumers can purchase affordable life and health insurance protection."
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