SCARBOROUGH, ME - August 6, 2012
Today, Video Benefits Guy, LLC announced that its Video Benefits Meeting platform has surpassed 400 launches in less than 12 months since its initial launch. Video Benefits Meeting leverages two growing trends – online video and mobile platforms to consistently communicate and educate employees and dependents while reducing communication cost, saving time, and engaging viewers. Video Benefits Guy’s solutions are used by insurance brokers, employers, and providers of benefits software/enrollment/administration systems. Video Benefits Meeting delivers an all-in-one solution that combines elements of a:
o “Virtual” benefits meeting to reach employees/dependents wherever they are
o Online video platform to educate and engage the target audience
o Mobile communication platform to leverage the explosive growth of mobile content consumption
o Benefits portal to include employer-specific plan details, documents, forms, links
17 benefits firms in 13 states (including firms that are part of national entities) currently license the platform and have been a key to the rapid adoption and launches.
“Our model for benefits firms provides a “true” value-add, says David Cleary, the company’s founder and Chief Video Benefits Guy. In today’s market, with margin pressure, decreased carrier commissions, health care reform, and intense competition, benefits firms need solutions that help them compete without breaking the bank.”
Cleary continues, “From a benefits firm perspective, the challenge with the pricing models of most benefits software providers today is they are based on PEPM (per employee per month) or “bundle” fee structures and can often include set-up/implementation fees. The more groups or headcount added to the platform, the more cost. Benefits firms can only afford to absorb so much cost for “value-adds”. Our model eliminates the escalating cost issue with a simple license model for benefits firms – set up unlimited Video Benefits Meetings for clients and prospects for a flat, monthly agency license fee. Unlimited use, predictable cost. The launch results indicate the model is working.”
The core of the company’s solutions are based on its Video Benefits Library, a growing video content library now exceeding 100 titles and versions including spokesperson, voiceover/graphics, and Spanish. Content categories include: Health Care Reform; FAQ videos; Wellness; Medical; Dental; Spending Accounts; Life/Accident; Disability; Retirement; Vision; Voluntary.
Cleary concludes, “Just about every employer that offers employee benefits conducts benefits meetings at some level. From new hires throughout the year to annual open enrollment. Video Benefits Meeting provides clear, consistent, engaging communication to reach employees and dependents wherever they are located with a widely accepted and desired format - video. In the process, benefits firms and employers have another tool to help free up their valuable human capital resources to focus on other high value tasks while still serving employees and dependents. Win-win-win.”
ABOUT VIDEO BENEFITS GUY, LLC
David Cleary founded Video Benefits Guy, LLC in 2008 with a vision of transforming employee benefits communication through the explosive trends of online video and mobile platforms.
The company believes that today’s employers and employees (benefits consumers) need and expect information that’s delivered when and where they need it…in a variety of formats including online video and increasingly through mobile devices and platforms. The company envisions online video for employee benefits education and communication becoming a key component of an employer’s benefits communication strategy. Solutions can “stand-alone” or be combined in various ways with existing communication tools including e-mail, web sites, portals, intranets, enrollment systems and more.
Video Benefits Guy, LLC