Get ready motorcycle fans! GEICO
announced today that it will serve as the exclusive insurance company
for the largest motorcycle rally in the U.S., when more than half a
million people converge on Sturgis, S.D., August 6-12, for the 72nd
Annual Sturgis Motorcycle Rally.
“2012 marks the eighth year we have been participating, so we are very
excited to serve as the exclusive insurance company for such a great
event,” said Ted Ward, GEICO vice president. “Sturgis is one of the
largest and most well-known motorcycle events in the world. Being here
gives us a great opportunity to connect with our customers on a personal
level and to promote our family of products.”
GEICO will have activities and events at two locations in Sturgis. On
Main Street next to the Armory, there will be a “Meet and Greet Gecko”
and a roaming Gecko for the fans along with tons of rally giveaways. At
the Buffalo Chip’s location, Casey Mears’ #13 GEICO, Ford Focus NASCAR
will be on display with the Gecko to meet with the fans.
Participants will also have a chance to see a new custom-built, GEICO
military tribute bike created by Paul Teutul, Jr., of the Discovery
Channel’s television show, “American Choppers: Senior vs. Junior.” The
bike is built in honor of the military and its service members. Be on
the lookout for a very special unveiling taking place at the Buffalo
Chip Campground on August 6.
GEICO (Government Employees Insurance Company) is a member of the
Berkshire Hathaway family of companies and is the third-largest private
insurer in the United States. GEICO handles auto
insurance coverage for over 11 million private passenger auto
policies and insures more than 18 million vehicles (auto & cycle).
In addition to auto insurance, GEICO offers customers insurance products
for their motorcycles, all-terrain vehicles (ATVs), travel trailers and
motorhomes (RVs). Coverage for boats, collector cars, life, homes and
apartments is written by non-affiliated insurance companies and is
secured through the GEICO Insurance Agency, Inc. Commercial auto
insurance and personal umbrella protection are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated
A++ for financial strength by A.M. Best Company and ranks at the top of
several national customer satisfaction surveys. For more information, go