FOSTER CITY, Calif., July 24, 2012 (GLOBE NEWSWIRE) -- QuinStreet, Inc. (Nasdaq:QNST), a leader in vertical marketing and media online, announces the launch of leading-edge technology for delivering online auto insurance quotes and leads.
QuinStreet's new Insurance Comparison Marketplace was designed specifically to address consumer needs. The Marketplace has been implemented on QuinStreet's flagship insurance sites, CarInsurance.com, Insurance.com and Insure.com.
The Insurance Comparison Marketplace simplifies the auto insurance shopping experience by offering consumers three pathways to purchase:
"We're seeing our long-term vision come to fruition," said Doug Valenti, CEO of QuinStreet. "We have made strategic website acquisitions in the insurance space over the last few years, and now these websites host not only top content but also the industry's leading technology to connect consumers to the insurance shopping experiences they want."
An extensive "Insurance Buyer Insight Study," previously conducted by QuinStreet, informed the development of the new online shopping system. The survey examined consumer shopping preferences, and the Insurance Comparison Marketplace addresses each of the top five auto insurance shopping concerns as ranked by consumers:
"Our Insurance Comparison Marketplace adjusts to the buyers' comfort level," said Valenti. "Whether they want to complete a transaction online and never talk to an agent, or get personalized help from a professional, we provide a pathway for their choice. We are offering an industry-first customer experience."
The Marketplace is currently available in 36 states, with further rollout to come.
QuinStreet commissioned Toluna to conduct its "Insurance Buyer Insight Study" from December 22-28, 2010. Results are based on responses from 878 participants.
QuinStreet, Inc. (Nasdaq:QNST) is one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.
CONTACT: Katrina BoydonKboydon@quinstreet.com
(775) 321 3601