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Insurance Marketing

 

A Model of Consistency: Progressive.com Once Again Named Highest Rated Insurance Website by Keynote

June 26, 2012
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Business Wire, Inc.

Progressive’s customer-friendly website earns #1 spot on Keynote’s scorecard for 19th time in 20 scorecards

MAYFIELD VILLAGE, Ohio--(BUSINESS WIRE)-- Progressive.com has been awarded the #1 spot for online car insurance websites by Keynote® Competitive Research, the industry analysis group of Keynote Systems (NASDAQ: KEYN). Progressive has sat atop the list for 19 of the last 20 scorecards dating back to 2000, demonstrating consistent excellence in the insurance space. The Keynote Q2 2012 Insurance Carrier Scorecard praises Progressive.com for offering so many features to the customer in real-time, while providing excellent customer support options that make the insurance shopping experience easier.

“We’re constantly working to find new and innovative ways to enhance the experience of buying car insurance online,” said Toby Alfred, general manager of customer acquisition at Progressive.com. “The site rates highly because we think about what the customer needs, with the goal of making it easy for drivers to shop for, buy and own car insurance.”

With a list of industry-specific criteria based on user testing and industry interviews, Keynote reviewed websites and interviewed company representatives from well-known insurance companies. These criteria are then used to evaluate the online experience for current and prospective policyholders. Sites were ranked in order of how well they met these criteria as well as performed specific functions, such as buying and quoting car insurance.

About Progressive

The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever and however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE or in-person with a local agent.

Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles and homes. It's the fourth largest auto insurer in the country, the largest seller of motorcycle insurance and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at http://www.progressiveonline.com.au.

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Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, the Snapshot Discount®, and a concierge level of claims service.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).

Progressive PR
Steve Kaczynski, 440-395-1008
skaczyn1@progressive.com

Source: Progressive

Copyright:Copyright Business Wire 2012
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