Voluntary sales in 2011 were $5.478 billion, up 4.5 percent over 2010, according to Eastbridge's annual U.S. Worksite/Voluntary Sales Report.

Based on the study findings each year, Eastbridge Consulting recognizes a large and a small company that has led the industry in voluntary sales growth.

"This year in the small category (less than $30 million in voluntary sales), Cincinnati Life was the fastest growing company based on voluntary sales," says Gil Lowerre, president of Eastbridge. "The company has had solid growth over the last three years and achieved a 17 percent increase of first year premium in 2011. Eastbridge would like to congratulate Cincinnati Life for a job well done," adds Lowerre.

All companies participating in Eastbridge's annual U.S. Worksite/ Voluntary Sales Report are eligible to win the Voluntary Sales Growth Leader recognition. To make the list for consideration, a company must have exceeded the growth rate of the industry as a whole for each of the last three years and also be leading in 2011 sales growth.

Eastbridge Consulting Group is a marketing advisory firm serving insurance and financial services organizations.

((Comments on this story may be sent to newsdesk@closeupmedia.com))