By B. Scott Minor
If you’ve worked in the insurance industry for many years, you’ve witnessed the drastic changes in how to find and keep customers. Twitter, for example, is one of the many revolutionary social media outlets that you can use to discover top prospects. First, however, you must familiarize yourself with how to begin to use this new age prospecting tool to your advantage.
But if you feel like Twitter is a foreign language and very confusing, don’t worry because you’re not alone – many people are stuck in the same predicament. But once you learn the necessary skills for building appealing reputation for your agency, you’ll not only master Twitter, but begin to ultimately profit from it too.
So here’s a little Twitter 101: once you sign up, you can create a profile, consisting of your name, location, website address and a very short bio. Other Twitter users can then follow you, creating your list of “Followers”. In turn, you can follow others, which is where your prospects come into play.Additionally, you can update your status with what you are doing “right now” or offer a link to some sort of valuable content, always using 140 characters or less.
Now that we touched on some of the very basics that will get you started, here are five ways that Twitter can help you market your agency and find prospects:
By following these helpful tips, you can begin to create and maintain relationships with your customers online. Plus, your prospects will increase due to the loyalty and trust you have created through your Twitter account!
B. Scott Minor is the co-owner of Missouri’s Trust GDC. Scott has pioneered many innovative programs and is driven by an intense passion to improve the industry – especially risk management and Missouri workers compensation solutions.
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