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Burke King Named President of Anthem Blue Cross and Blue Shield in Virginia

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RICHMOND, Va., April 8, 2008 /PRNewswire/ -- C. Burke King has been named president of Anthem Blue Cross and Blue Shield in Virginia. He replaces Tom Byrd, who earlier this year announced his decision to leave the company.

In his new position, King, 44, will be responsible for the management of all employer health insurance business in Virginia including sales, account service, marketing, underwriting and product development, as well as for maintaining customer relationships. In addition, he will be involved in corporate strategy, planning and execution, and serve as the primary contact for state regulators to ensure compliance and manage any state-related matters.

King will also take a leadership role in Anthem's social responsibility activities, continuing the company's commitment to the communities it serves across the state. He will be based at the company's Davis Center headquarters located in Richmond.

King joined Blue Cross and Blue Shield of Virginia in 1992. He most recently had responsibility for WellPoint Inc.'s Individual business product management, product development and segment innovation. WellPoint is the parent company of Anthem Blue Cross and Blue Shield. He has previously served as vice president, Virginia Individual, Senior and Small Group Markets; vice president, Physician Network Management and president of the company's Virginia health maintenance organizations.

King also serves on the Virginia Association of Health Plans Board of Directors and Executive Committee. A native of Gloucester County, Virginia, he received undergraduate degrees in Economics and French from Hampden-Sydney College and holds a Masters of Business Administration degree from The College of William and Mary.

"Burke has a proven record of building strong teams and delivering results. He was one of a number of outstanding Virginia candidates for the position, and I know he will do an excellent job for our members, our company and the commonwealth," Byrd said of his successor.





"I am truly honored to be appointed the next president of Anthem in Virginia. The Virginia team and I look forward to continuing the strong tradition of providing outstanding service to our customers, and supporting the communities where we live and work. We will certainly miss Tom Byrd's outstanding leadership and wish him well as he spends more time with his family and begins the next chapter of his life," said King.

Byrd, who joined the company in 1991, will remain with Anthem through the end of May to ensure a smooth transition. Throughout his career, he has served in various leadership roles, including CFO of Trigon Healthcare, Inc. from 1997 until the merger with Anthem Inc. in 2002. He has served as president of Anthem Blue Cross and Blue Shield since April 2005.

About Anthem Blue Cross and Blue Shield in Virginia

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Virginia, Inc. (serving Virginia excluding the city of Fairfax, the town of Vienna and the area east of State Route 123.). Anthem Blue Cross and Blue Shield and its affiliated HMOs, HealthKeepers, Inc., Peninsula Health Care, Inc. and Priority Health Care, Inc. are independent licensees of the Blue Cross and Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at www.anthem.com .

Contact: Scott Golden (804) 201-7109

Anthem Blue Cross and Blue Shield in Virginia

SOURCE Anthem Blue Cross and Blue Shield in Virginia



This is a news service of Thomson Business Intelligence Service ©2006. This content is for your personal use only, subject to Terms and Conditions. No redistribution allowed.



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